Our Growth Strategy
Our Value Solution For You
Market that already serve by Fajar Benua Group are (80% contributed Revenue)
EPC
Oil and Gas
Power Plant
Petrochemical
OEM
Fabrication
The market we still not able to cover the market segment
Food Processing
Resin Synthetic
Plastic Manufacturer
Textile
Pulp & Paper
Oleo Chemical
Pharmaceutical
Other general industries and retailers
We found that most of the online platform from marketplace such as Tokopedia, Bukalapak, Bitubi, Indonetwork, Indotrading, Padiumkm, or others e-commerce platform is not yet enough to give customers multiple self-services options specifically for B2B of Fluid Sealing,Flexible Joint and other Engineering products for Industrial needs product trades
In order to deliver the outstanding experiences in order to deliver the outstanding digital experiences and remain able to encourage loyalty, Fajar Benua will build the e-commerce platform that also provide the high services that become our current signature
The focus of the platform would be
The main features of our platform are focusing on
How the self service of the buyers
Selection guidelines
Product Knowledge
Comparison
Request for assistance
As we promote our self as provider of 24/7 breakdown and troubleshooting services, our assistance will remain the same or even easier for the customers to connect directly to each of different service provider within our company. the platform will be easier for
Call by phone
Booking for videoconference
Request for visit for surveillance
Webchat whenever they need it
Troubleshooting
Emergency Breakdown Service
First Condition
Process Handle by Holding and Business Unit (FB Group)
the holding will also support the engineering of Business units for product development since the holding or Fajar Benua Group is better understand what the customer needs
Holding Function
Market Study & Analysis
Stock/Storage
Distribution
Site Store / Warehousing
Supply Chain Management resources is under the group holding in order to increase the buying power for all the business units in combine, the business units than will pay for the services to the holding company
Business Unit Function
Engineering
Production Planning
Manufacturing
The Business units will only be focusing in engineering, production planning and product production or manufacturing
We are focusing in the customer journey to purchase our product within the platform we build or even if the process still need offline transaction, our sales and team support will be there to help
While we remain able to send out our technician or engineers to customer site to provide physical services if required
Adoption Risk for this business model
The risk of the adoption of this business model is in the pricing policy as the current model
price discrimination
is happening between different customers
The price gap generated by the customers’ different policies to purchase such as negotiation of price, delivery, and quality. For this coupon of discount in different percentage will be provided to match the existing price or just in case to match different needs of the customers
how we adopted this situation
Development
From the virtuous cycle above the business model it has been proven to work with
several vendors working together and partnering on the Fajar Benua Group E-Commerce platform.
a number of well-known vendors, brand in the engineering industry have agreed to become our partners such as Nippon Resibon, Nishiki “King”, Vital Chain Block, Usaha Jaya Primatek, Singaflex, Alfagomma Hydraulic Indonesia, Global sarana persada, Bueno, Jovindo, Liberton.
the key is we need to obtain company and brand registration
As we already registered in more of 2000 companies in Indonesia itself and supplied in some of the major users of the products our go to strategy would be as follow:As we already registered in more of 2000 companies in Indonesia itself and supplied in some of the major users of the products our go to strategy would be as follow:
Start with the existing customer that already have the blanket contract supply, where we already have price agreement with them already and minimum purchase per year for each of the items within the contract. We will request the buyers to use the platform to place the frequent order, as the price already fixed, the discount coupon will also directly attach with their ID, so they can have same price as the agreement. This model will cut the existing offline process, where they normally send their order to our branch sales, then the branch will place the order to HQ if they out of stock or not stock item. The system will automatically process the order and manage the deliveries from the branch or combine with the HQ. Here we want to make sure the system running smoothly and getting the feedback before we promote and launch digitally.
As we already well registered as vendor in many of users all over Indonesia we can also bring more product lines within fluid sealing and other product that we produce as well as from other local principles or overseas, so customer can have more option to shop not just from our own unit business production, and with our current capabilities we will remain to maintain high standard quality to satisfy our clients need.
We will continue with online campaign, google search adds, landing pages, as well as offline promotion by our existing sales forces.
to ensure the platform is the solution for the case, we shall divide the process of development into couple of stages and involve the customers to get their feedback and capture their needs and how we shall design and develop the online platform in order to match with the current or future demand
